Miami City Branding

The city of Miami was the focus for this branding project. A logo, branding guide, brochure, and stationery package were created. The logo was designed to reflect the eye-catching elements of Miami, the Art Deco buildings, palm trees, and bright sun, with strong, inviting colors like pink, blue, orange, and green to capture the essence of what Miami represents. The point of rebranding this city was to revitalize the community and the cultural mosaic that is very prevalent in the city, making it more inviting and friendly to everyone who lives or visits it, but also keep it formal with their different businesses that take place in the city. 

An issue for this project that was later resolved was to create a logo and brochure that could bring the essence of miami to life, yet after going through the process it made sense to use elements that were unique to what the city of Miami has to offer.